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| The Company |
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Created in 2004 by a team of media, consulting and data architecture experts |
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The company’s objective is to propose innovative solutions to track, audit and enhance Arab Media |
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Servicing the entire Arab world form our Beirut bureau |
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20 analysts and consultants |
Our partners include television channels, media agencies, governments, private institutions and politicians
Our studies and op-eds have been published in more than 60 publications and media sources:
CBS (USA), Vanity Fair (USA), Al Jazeera (pan-Arab), An Nahar (Lebanon), Al Akhbar (Lebanon), Arab Ad (pan-Arab), Campaign magazine (pan-Arab), Communicate(pan-Arab), Middle East Broadcasting Journal (pan-Arab), Al Rai (Kuwait), Al Arab (Qatar), Iraq of Tomorrow (Iraq)etc...
Our clients include prestigious names such as: Al-Arabiya, Euro RSCG, New TV, The Lebanese Ministry of Information, Quantum Communications, Institut de Recherche et de Documentation sur le Liban and various governments and embassies in the Arab world.
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| Our Methodolgy |
Our teams have developed a series of media measurement tools, specially tailored to the Arab world’s specificities. These methodologies are grouped under the Arab Media Metrics set of tools:
Arab Television Metrics
Arab Press Metrics
Arab Radio Metrics
Arab Internet Metrics
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| Our services include: |
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Audit and enhance
 your media content
Grids
Entertainment
programs
Newscasts
Talk Shows
Business programs | |
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Optimize your
 media planning
Select the
television program
that best fits your
brand values,
history and
objectives | |
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Conduct thorough
 political & social
analysis
Gender roles in the
Arab world
Review of social
trends
Political tendencies
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Track and
 monitor key
Arab media
Media perception
of any institution,
brand, country or
individual
Media tracking of
events and issues | | |
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